Juices, oats and more: PepsiCo to tap millennials with nutrition push

With 3 products in the space, PepsiCo has tied up with Subway for to let consumers sample them

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Food and beverage major PepsiCo is strengthening its nutrition category to cater to health-conscious younger customers with completely new products and strategies.

The company has created three platforms to address this category, which was launched this year, and hopes that they can add $100 million in business in the coming years. The company has also decided to limit sales of products in this category to select stores unlike its usual strategy for new products.

From the beginning of this year, PepsiCo has been busy focusing on the