Wednesday, March 05, 2025 | 09:57 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Juicing up the market

Image

Jai Arjun Singh New Delhi
 What can a little-known berry, found in the icy heights of the Himalayas, do for the fruit juice market in India? Plenty, if the plans of Ladakh Foods Ltd. are translated into liquid reality.

 Ladakh Foods is building a portfolio of products from fruit juices to jams and sauces, based on the little-known seabuckthorn berry, which grows in the Ladakh region.

 That may seem like a risky gamble. But Ladakh Foods doesn

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Oct 18 2003 | 12:00 AM IST

Explore News