The company has also promoted Ravi Dehspande as chairman and chief creative officer of its subsidiary contract, a JWT press release said.
"Unilever is one of our most important clients and has been with JWT for over hundred years...With this appointment, we are confident that the relationship will see new highs," JWT Worldwide CEO Bob Jeffrey said.
JWT, formerly known as J Walter Thompson, is a subsidiary of the US-based Boston WPP Group.
Bakshi's new responsibilities would include client relationship management and ensuring advertising solutions in all product categories. His job will be based out of London and Bakshi would assume his new responsibilities from September this year.
