Jyothy Laboratories steps up its Ayurveda play in personal care product

The company looks to expand its cache of personal care products and cash in on the growing consumer preference for herbal-naturals

With Margo and Neem, two brands acquired from Henkel a few years back, Jyothy Laboratories (JLL) is connecting the dots between herbal-natural and ayurvedic in its portfolio of personal care products. With an expanded range under the ayurvedic-herbal tag, the company is hoping it can ride the wave unleashed by Patanjali in the Indian market and increase the points of engagement with consumers. However, the challenge for a company that is best known for a fabric whitener brand, Ujala, will be to convince consumers about its claims and fight the financial clout of big Indian and multinational players that have