FMCG major Procter & Gamble has roped in Bollywood actor Katrina Kaif as the brand ambassador for its Pantene brand of shampoo.
Kaif replaces former Miss Universe Sushmita Sen who had been associated with the brand since 2006.
The company has also launched a new variant Nourished Shine apart from re-launched the entire range of shampoos and conditioners of Pantene to Double Pro-V Pantene.
“In keeping with P&G’s commitment to innovation to provide superior quality products which improves lives of consumers, we have completely revolutionized and redesigned the existing Pantene range to Double Pro – V Pantene,” said Sonali Dhawan, director, P&G beauty care, adding “Katrina exemplifies the Pantene ideology of ‘inner strength that makes you shine on the outside’ and is a true reflection of Pantene’s image and its promise to consumers. Seeing the great fit between her and the new Pantene, we have signed her on as Pantene’s official brand ambassador.”
