Keventer Agro aims at 25% market share Tetra Pak milk in east India

Aiming at a 25 per cent market share in eastern India in the Rs 10-billion Ultra High Temperature (UHT) packaged milk space by 2020, Keventor Agro has invested Rs 1.5 billion to put up the region’s largest Ultra High Temperature (UHT) milk plant.

Currently, the dairy segment – comprising liquid pouch milk and ice-cream – churns out around Rs 4 billion in revenues for the company and it has targeted to double this turnover to Rs 8 billion in the coming two years. Keventer sells fresh milk and ice-cream under the Metro brand. 

UHT milk refers to a sterilisation technology where