Keventer Agro readies to take Metro Dairy brand outside West Bengal

Currently, the Metro Dairy brand offers pouch milk, curd and ice-cream and is pondering over the launch of Tetra-Pak milk for an eastern foray is currently

After taking full control of Metro Dairy from the West Bengal government last year, Keventer Agro is planning to take the brand to the neighbouring Bihar, Jharkhand, and the northeast states. 

The first product from this brand — Metro ice-cream — has already been launched in Bihar and Jharkhand, and the company plans to foray into the north-eastern zone by January.

“We are also working on more products, which will have a longer shelf life and can be manufactured here and sold to the neighbouring states,” said Mayank Jalan, company’s chairman and managing director. He, however, refused to divulge details