Auto Expo 2018: Kia bets on high level of localisation for India innings

Korea's second-largest automaker and Hyundai's sister company showcased a line-up of 16 models from its global portfolio at the ongoing Auto Show

KIA Motors, the most recent among the global automakers to enter India, is not nervous about being a late entrant into a market, which is poised to be the third largest globally by 2020.

The company is confident that the delay will help the company in coming well prepared and launch its models with high level of localisation, a move that will help the company reach the volume and market share targets sooner than later, according to its India CEO & MD Kook Hyun Shim.

“We are fully aware that shipping parts from Korea will not be