Kirti launches two diamond jewellery brands in Chennai

Kirti Ornaments Private Limited (KOPL) has launched two of its diamond jewellery brands "� Rangoli and Nityah "� in Chennai.

"The diamond brands are available in 22 k and 18 k varieties, but the former is more popular in the south. We offer insurance for the first year at no extra cost and a third party certification on the diamonds from HKD Labs, Canada," said Shaunak Shastree, business development manager, KOPL. The two collections cost between Rs 20,000 and Rs 30 lakh.

Rangoli is a five-diamond setting design collection and is in sync with the traditional pattern of the southern five stone ornaments and Nityah, is based on timeless, classic designs. The brands are targeted at both workingwomen and house makers, in the age group of 18 and 40 years.

KOPL's brands compete in the Rs 5,000-crore jewellery market, eight per cent of which constitutes the branded jewellery players including Carbon and Nakshatra.