Kite 5, compact SUV, Hexa: Tata Motors bets on new launches to race ahead

On the back of the launch of its upcoming SUV, Hexa, it hopes to occupy third spot in the market

With a series of new launches and aggressive marketing, Tata Motors is confident that it will progress to become the third largest brand in the Indian passenger car market.

Speaking to Business Standard at an event to showcase the company’s upcoming new vehicle Hexa, Vivek Srivastava, head of marketing for the passenger vehicle business unit of Tata Motors, said this financial year had been good for the company, which delivered higher growth than the industry.

To strengthen its position and support the company’s target of becoming the number three player, Tata Motors has lined up new launches, including the Hexa.