Business Standard

Kodak Ektra: Genuine camera-smartphone blend or merely selling nostalgia?

At Rs 14,999, the Ektra comes across as a decent camera-first smartphone

Kodak
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Kodak

Khalid Anzar New Delhi
Known for its stellar film-based cameras in the 1980s and 90s, the name Kodak brings a certain sense of nostalgia to people born in those decades. The brand has lost much of its sheen with digital cameras becoming more popular and smartphones sporting advanced camera features.

But now, to cater to millennials’ growing demand for digital content and smart features, Kodak has decided to reinvent itself by blending its expertise in making cameras with new-age smartphones. The latest Kodak product, the Ektra, is a camera-first smartphone named after the classic 35mm cutting-edge film-based camera introduced in the 1940s.

Does the

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