A Kotak Mahindra Bank arm on Thursday said it is targeting to have 10 lakh users on a newly launched investment products distribution platform.
Kotak Investment Advisors' one-stop investment solution provider 'Kotak Cherry' aims to be an open architecture platform, which will help investors in choosing from a wide array of offerings beyond the ones manufactured by Kotak group companies.
The bank's wholetime director KVS Manian said the platform is right now available for free with a 'do it yourself' offering for users, but it will eventually be looking at having a subscription fee-based model.
He said all the features will be unlocked
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