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Kraft Heinz may launch new brands, to double India revenue by 2021

Firm mulls introducing its global brand Planters, a nut-based snack, in India

Kraft Heinz
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Kraft Heinz

Avishek Rakshit Kolkata
Kraft Heinz Company is planning to double its annual earning from India to Rs 3,500 crore in the next four years. The company also plans to introduce its global brand Planters, a nut-based snack, in the country.
 
“We are looking at new products in 2018. Concentrated nutritional products which are easy to move with but may or may not be biscuits, are on the radar,” Niladri Deb, managing director at Kraft Heinz Company India, said after repositioning Complan in the market with price corrections.
 
The company is targeting Rs 1,600-1,700 crore annual revenue from this brand in the

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