Business Standard

Kunal Shah's CRED aims for revenue through new product launches

Company backed by Sequoia Capital helps credit card users earn rewards for paying their bills

Kunal Shah
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Shah said, the company had made a ‘deliberate choice’ to focus on achieving scale than revenue generation which most internet-based business follow.

Sai Ishwar Mumbai
CRED, a credit card payment firm run by Freecharge founder Kunal Shah, is working to monetise its platform nearly 21 months after its launch.

The start-up, which is backed by Sequoia Capital and helps credit card users earn rewards for paying their bills, aims to leverage four products it launched during the lockdown to contain the coronavirus pandemic as its revenue streams.

CRED launched in April two lending products: ‘Rent Pay’ for users to pay recurring household expenses and monthly rent payments through credit cards, and a credit line which is offered at around one-third of current interest rates in

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