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Italian luxury and super sports car maker, Lamborghini, is planning to set up its first dealership in South India in Bangalore in the next six months. The Indian arm of the company is also looking at reaching the sales target 20 units this year amidst the adverse industry conditions, according to a top official from the company.
The company, which has its dealership in Delhi and Mumbai, has sold around 30 units in South India, of the 90 units it has sold across the country so far. It is expecting the South Indian market to have a larger share in its overall sales in future, with a new dealership coming up in Bangalore.
“We have started the process to set up the dealership in Bangalore in the next six months. This would cater to Tamil Nadu and Kerala markets too,” said Pavan Shetty, head (operations), Lamborghini India. He added unlike other parts of the country, South India had multiple bigger cities with sales potential.
The super sports car maker, which sold 17 units last year and 14 units during the year before that in India, is targeting 20 units this year. However, Shetty agreed the super sports car market was going through a tough phase and the total sales in the industry came down from 100 units in 2011 to 90 units in 2012. This is expected to further come down this year and the associated numbers are not known at present.
The company, which began selling in India from 2006, has set up its own operations in India in 2011. It is strengthening operations through a logistics team and in terms of products and services to cater to the market, which has a low base and opportunity for growth, he said.
While the company annually revises its prices to face the duty increase and other external cost increase for the imported car, it is exploring possibilities for a price revision next year owing to the currency fluctuation. It went for a price revision in March this year when the duty on imported cars was increased.
It has eight variants between two models - Aventador and Gallardo – in the country with a price range of Rs 2.83 - 3.64 crore for Gallardo and Rs 4.8 -5.46 crore for Aventador.
