Lancer launches 'totally active' car

Lancer Cedia is all set to spice up the Pink City as Hindustan Motors of the CK Birla Group announced the launch of the "Totally Alive" car in Jaipur on Wednesday. The Lancer Cedia will be available at HM's newly inaugurated dealership - Akar Cars.

Cedia was unveiled by Hindustan Motors Vice-President (Marketing) CS Sadasivan. Shaji Koshy, deputy general manager (sales) was also present on the occasion.

The regular as well as sporty models of the Cedia will be available at Rs. 9.87 lakh. The Lancer Cedia is manufactured at Hindustan Motors' state-of-the-art plant at Chennai.

Commenting on Akar Cars, the new Hindustan Motors' dealership in Jaipur, Shaji Koshy, said, "Hindustan Motors is increasing the number of dealerships in its sales and distribution network.

By the end of the next financial year, there will be approximately 50 HM dealers all over India."

Lancer Cedia is a premium car evolved from the legendary Evo Series from Mitsubishi "� the 4-time rally champion. The build of the car is powered by an extremely powerful 2-litre petrol engine with 16 valves.

The car will be available in colours such as county beige, ashton grey, french claret, nordic blue and black forest green. Safety is prioritised in the Lancer Cedia with the incorporation of dual air bags, collapsible steering, side impact bars and a stabilizer bar.

The car comes with anti-braking system and electronic brake force distribution system for smoother and safer stops.

For sporting enthusiasts, Hindustan Motors has simultaneously launched the "Cedia Sports". This variant is available in four colours: It comes equipped with a rear spoiler, roof antennae and air dams.