Laqshya Media bags Hyd int'l airport ad rights

GMR Hyderabad International Airport (GHIAL), a subsidiary of GMR Infrastructure, has awarded advertisement services management contract to Laqshya Media. The contract is for seven years.

According to an official release issued by GMR to the BSE today, as per the agreement, Laqshya shall operate, manage and maintain the advertisements by offering the locations to prospective clients / third parties for advertisement.

In the pre-operation term, Laqshya would prepare a master plan that includes in-terminal advertising and outdoor advertising facility with concept designs, themes and location planning, etc. for advertising at the airport.

All the advertising, signages, advertising messages would be located inside and outside the terminal building. For e.g. the entrance gate, interior signages, access roads - unipoles, car park - flag poles, slim light boxes, curb signages multimedia walls, LED poles, etc, the release said.