Large-panel TVs' share has tripled in 5 years to over 40%: CRISIL report

Sharp 35-40% decline in prices over the past five years has been the key growth driver; other tailwinds include greater rising incomes, higher OTT consumption and deeper web penetration

Drop in prices, a shift in viewing habits and a combination of tailwinds such as rising incomes, increasing internet penetration, higher bandwidth availability and rising consumption of over-the-top (OTT) streaming have tripled the share of televisions with large panel sizes (40 inches and above) to over 40 per cent in the past five years, a CRISIL report has said.

The research estimates that if the tailwinds continue, the share may cross the 50 per cent mark by FY27.

It also found that a sharp decline in the prices of large-panel TVs, to the extent of 35-40 per cent in the