Handset maker Lava today announced a three-year deal with television broadcastor National Geographic for loading content onto its mobile phones.
As part of the three-year association, all Lava handsets will come preloaded with National Geographic Channel content and applications, Lava said in a statement.
This will help users access wallpapers and ringtones of National Geographic Channel in Lava handsets as well as access other NGC content, it added.
"Getting associated with one of the most respectable media house is our one more move towards bringing more value to Lava users. Making knowledge rich content available on the go perfectly fits in our endeavour to empowering the people of India through consumer insight driven innovations," Sunil Raina – product marketing Head, LAVA International said.
