 "Lavazza")
It will also provide training on the perfect coffee preparation, according to Italian tradition.
Speaking to reporters after inaugurating the training centre, Mauro Mantovani, group chief commercial officer at Lavazza said that India is an important market for Lavazza, globally.
With the growing network of training centres around the world and since it is the largest coffee study center of its kind, we shall bring the world class Italian coffee culture of Lavazza to Indian coffee lovers."
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The training centre will showcase the art of preparing coffee and will also offer coffee roasting workshops and seminars for barista, bartenders and caterers.
IT will also organise various courses in coffee tasting, coffee cultivation and processing, espresso preparation, cappuccino, latte art and coffee design. The company said it will not charge anything for the course, which will cater mainly to its customers, bloggers, journalists and others.
With 8 branches in Italy and more than 50 centres all over the world, the Lavazza Training Centre is the largest coffee school in Italy and internationally, said Silvio Zaccareo, managing director, Fresh and Honest (Lavazza India).
He noted, India is one of the top 10 markets for the company and with the boom of coffee culture among the youth in India, it is the right time for a brand like Lavazza, which invests a lot on coffee education, both with consumers and influencers to open its first training centre in India.
"This will mark another milestone in Lavazza's journey in the country and will further strengthen the foothold of Lavazza in India. The experts' endeavour is to work with absolute passion and foster creativity and innovation to provide the perfect coffee experience," he added.
Evolved from the Coffee Research and Study Centre and founded in 1979, today the Centre's two units — Coffee Design, with its recipes, and the Espresso School, with its courses — have converged to create a place where the passion for coffee meets the tradition, with a flair for experimentation and innovation.
Established in 1895 in Turin, Lavazza has been owned by the Lavazza family for four generations. In sixth place in the world ranking of roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors, exporting about 53% of its production. Lavazza employs a total of about 3,000 people - after the Carte Noire acquisition - with a turnover of more than 1,473 million euros (2015 financial statements)
Lavazza entered India by acquiring Fresh & Honest Caf Limited, India's leading coffee, vending and retailing, company in 2007. Luigi Lavazza spa, with its origins back in 1895, is an international coffee powerhousee. The brand is one of the most important coffee roasters in the world in Home and Away-from-Home sectors (Foodservice, Vending and Cafes).
Today, it has consolidated its presence in the retail branded coffee, cafe products as well as in the coffee machines segment and has become a leading player in the country.
