The company, a 50-50 joint venture between building materials major Lafarge and Australian construction material group Boral, said it was in talks with various multiplex chains, including PVR, for supplying its interior solutions.
"India is one of the emerging markets in the world. The use of interior decoration solutions is growing with the booming construction and realty sector. In South Asia, India is our main focus," said Lafarge Boral Gypsum India CEO Olivier Chaudet.
"Discussions are on with PVR and other multiplex chains. We are looking to provide highly technical solutions like acoustics installations," Chaudet added.
Gypsum is used in manufacturing drywall and other interior decoration solutions and its market in India stands at 25-30 million square metre against estimated 300 million square metre globally.
"We are aiming at substitution of traditional material by our innovative solutions. The growth phenomena will continue, hotels, malls, residential spaces will be constructed. Renovation will also fuel the sales of our product in India," he added.
