Leisure Hotels Group, the Dehradun-based hospitality firm, is diversifying into the hostel and resitel segments as it seeks to unlock the potential in the alternative and long-stay accommodation sectors, even as it executes an expansion plan in its core hotel segment, said a top company executive.
Leisure’s hostel - a low-frill, budget accommodation comprising beds and budget rooms under the Bedz brand - will come up in Rishikesh by the end of this year.
Aimed at backpackers and long-stay travellers who visit the Himalayan foothill region seeking adventure, wellness or pilgrimage, Bedz will compete with Zostel — one of the largest hostel