Lenovo plays with add-ons

How Chinese handset maker is pushing brand transformation of Motorola to Moto in Indian market

When Lenovo acquired the Motorola brand from Google close to three years back, many had predicted two ways forward: the Chinese handset maker would bury the brand or it will let it fade out from every other country except its native market in the US. Lenovo has chosen to go down neither path; instead following in the footsteps of other Chinese companies, it has chosen to keep both brands alive. And in countries such as India, it is even cranking up the noise around its acquired brand to push through the transformation from Motorola to Moto.
 
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