LG, Panasonic: Making in and for India

LG and Panasonic are looking to revive their fortunes in India by building local insights

Japanese multinational Panasonic launched a washing machine with a “curry button” for the Indian market last month. For a fringe player in the Rs 145-billion washing machine market in India, its new product is a classic case of customisation designed to position itself as a problem solver and appeal afresh to consumers.

According to the company, it has over five per cent market share in the segment, and aims to double it to 10 per cent in FY2017-18. Gaurav Minocha, head, home appliances, Panasonic India, says the new “StainMaster washing machine” was developed after conducting extensive research and development for