Life Insurance Corporation (LIC), which is all set to hit the bourses in the latter part of the current quarter, is looking to improve the share of non-participating products. It now plans to focus more on unit-linked insurance plans (ULIPs) as well as protection, annuity and health products.
Traditionally, LIC focused more on participating products such as endowment and money-back plans. Now, it is looking to diversify its product mix further by increasing sales of its existing non-participating products as well as launching new products under this category.
In non-participating policies, the profits are not shared by the insurance company with the