Licious bets on quality meat for growth

The company fills a gap for customers, but the challenge is quality and innovation

Every time he visited the nearby meat shop to buy chicken, Sanjay used to frown hearing the final cry of the bird. Besides, with the rumours of the high usage of antibiotics on birds and the possible antibiotics resistance his family would acquire from eating their meat, he used to think twice before buying chicken. He would be ready to pay a little extra for quality meat, free of antibiotics, growth boosters and steroids.

That is where Bengaluru-based Delightful Gourmet becomes relevant. It offers an online gourmet meat brand Licious, with a range of meat, fish, seafood and meat-based products.