LimeTray: Restaurants' best friend in the cloud

Many restaurants get new customers from discovery platforms such as Zomato, Swiggy or Foodpanda. But when it comes to staying in touch with their old customers or drive repeat orders, they have little help.

LimeTray, which makes restaurant software, is helping restaurants leverage technology. For instance, it has a channel integrator that merges orders from different food aggregators into a single tab. It helps restaurants take online orders, bring back customers with automated marketing campaigns (it triggers an SMS if a customer doesn’t order in a month) and aids customer feedback using a chat bot.

"The fill rate is very poor as