Limited edition vehicles help automakers attract buyers, boost sales

The trend of limited edition cars has been tried in fits and starts in the past

Fiat Chrysler Automobiles, known for its best-selling premium SUV, the Compass, recently managed to rev up its India revenues via its rugged jeep, the Wrangler. 

The company, which had imported around two dozen special limited edition versions of the Wrangler, priced at almost Rs 70 lakh, sold every single completely built unit (CBU) in a matter of just 10 days. A company official said they’ve sold close to 220 Wranglers since it launched the brand in India, pushing total revenue from just one model to around Rs 150 crore.

These are really small winnings compared to the real business engine,