Business Standard

LinkedIn launches Creator Accelerator Program in India; aids 200 creators

ndia is the second market to roll out the program, after its successful launch in the US in September 2021

The logo for LinkedIn Corporation, a social networking website for people in professional occupations, is pictured in Mountain View, California

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Press Trust of India New Delhi

Online professional network LinkedIn on Wednesday announced the India leg of its global Creator Accelerator Program, to support creators in growing their communities on the platform.

India is the second market to roll out the program, after its successful launch in the US in September 2021.

The program aims to help creators build engaging content and communities, spark productive conversations, and connect creators to meaningful opportunities, LinkedIn said in a release.

The 10-week incubator-style initiative will support 200 creators in growing their communities. The Creator Accelerator Program is part of LinkedIn's USD 25 million commitment to creators globally.

"By equipping a diverse range of voices with the right resources, the Creator Accelerator Program aims to help members unlock greater business opportunities with the content they're making and the conversations they're sparking," says Ashutosh Gupta, India Country Manager at LinkedIn.

 

As part of this program, the selected 200 creators will get support and access to LinkedIn's Community Management team, educational workshops, creator-to-creator networking opportunities, access to rich tools and resources, and mentorship opportunities with popular LinkedIn creators and thought leaders -- Ankur Warikoo, Radhika Gupta, Pooja Dhingra, and Nuseir Yassin.

The selected cohort of creators will also be given a financial grant to bring their ideas to life and explore their creativity.

The program is now taking applications from creators from diverse backgrounds, experiences, and expertise, who can use LinkedIn tools to build engaging content using a variety of formats such as video, newsletters, and short-form posts. The program is also open to Hindi language creators.

Applications are open till March 16, and the final cohort of 200 creators will be announced in the coming months.

LinkedIn's Community Management team is hosting a live event where program leads and partner mentors will walk members through the program details and eligibility criteria. The event will be live on March 2 at 11.30 am IST on the LinkedIn For Creators Page.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: Feb 23 2022 | 8:01 PM IST

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