Livpure aims to launch two new products in the segment in the next financial year. Presently, Livpure is the third largest player in water purifier segment and the company is known for its robust focus on category B and C towns.
“In October 2019, we launched two new models. Livpure has a network of over 10,000 retail outlets across the country. There are some geographies like North East and West Bengal that are not fully covered by us”, said Navneet Kapoor, chairman & managing director at Livpure Pvt Ltd.
Livpure forayed into the water purifier business in 2012. It has