Business Standard

Livspace buys online network of interior designers Dwll.in

This is the second acquisition that Livspace has made after DezignUp

BS Reporter Hyderabad
Livspace, a Bengaluru-based home design service provider and curated marketplace for homeowners and designers, has acquired Dwll.in for an undisclosed sum.

This is the second acquisition that Livspace has made in the last two months, with the first being design community marketplace DezignUp in March 2015.

Founded in 2013 by Parikshat Hemrajani and Pankaj Poddar, Mumbai-based Dwll.in is a curated online network of interior designers. As part of the acquisition, the co-founders of Dwll.in and the core team will join Livspace.

With this acquisition, Livspace aims to create the biggest catalogue of designer looks for homeowners and the largest curated community marketplace of home designers.  
 
Also, Dwll.in and Livspace will start building the go-to-market strategy for the western region, in addition to expanding across other metros and Tier-I cities. Livspace is currently projecting a revenue run rate of more than $10 million in the coming months.

"The Dwll.in team brings insights into the workings of the home design industry in India. We look forward to working with these designers to create the biggest library of designer looks in the country and offer the same to tens of thousands of homeowners across the country. Pankaj and Parikshat are solid entrepreneurs who are early movers in the space and do not shy away from tackling complicated problems. Where possible, we will continue to use acquisitions as a natural extension of our strategy," Anuj Srivastava, chief executive and co-founder of Livspace, said in a release on Tuesday.

In just four months, Livspace already has a social community of over 320,000 homeowners with some of the highest user engagement in the country. With the unique ‘find your apartment’ feature, another first in the industry by Livspace, it is possible for homeowners to view 'designer looks' for their apartment before they make any home design purchase.

Livspace uses a proprietary algorithm data science, and design method to create 'looks or spaces' that are designed for specific apartments. With more apartments being added to the collection, homeowners have the opportunity to visualise their very apartment, personalise the color, style, etc. and be confident before making a purchase online.

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First Published: May 19 2015 | 3:00 PM IST

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