Lockdown woes: Property developers bank on online tools to generate sales

March quarter has already seen a 30 per cent drop in residential sales and the whole year is expected to see a similar drop in sales and generating sales is crucial to developers

As their prospective buyers stay away due to lockdown, developers are banking on technology tools to woo their customers.

From Zoom calls to video conferencing with customers to virtual experience centres, they are trying out everything possible to generate sales when bookings have dried up.

March quarter of 2020 has already seen a 30 per cent drop in residential sales and the whole year is expected to see similar drop in sales. Hence generating sales is crucial to developers.

Leading the race is Godrej Properties which has sold 500 homes with the help of technology in the last quarter when lockdown was announced.

“During