Logistics firm Delhivery to provide same-day delivery in 15 cities

Service will improve consumer experience and reduce return rates, says company that recently launched an IPO

Logistics provider Delhivery said it has launched its guaranteed same-day delivery (SDD) service in 15 Indian cities, seeking to help brands in winning customer loyalty.

“This solution will enable D2C brands to leverage our technology and supply chain capabilities to meet the evolving needs of their consumers,” said Ajith Pai, chief operations officer of Delhivery, referring to 'direct to consumer’ companies.

Delhivery said the service will improve consumer experience and reduce return rates, improving brands’ margins.

Delhivery will partner with brands and identify fast-moving SKUs (stock-keeping units) kept in warehouses close to the end consumer in a city. When a