Logistics firm Rivigo builds a long-haul trip with drivers

Sector experts like Rivigo's business model but think that scalability can be an issue as procuring trucks is very capital intensive

When Deepak Garg was doing his homework before setting up a logistics start up, he discovered that trucks drivers are branded as the 37th caste (he wasn’t aware that India had 36 castes). 

“I heard about it (the 37th caste) in Jaipur, and then in Hyderabad, in Vapi and also in Baroda... You may be financially underprivileged and blame your fate. But nobody would want to take up a career that makes him socially outcaste,” said Garg, who quit McKinsey in 2014 after a nine-year stint.  

Logistics seemed an interesting space to Garg as it lacked the application of technology. “Gradually, I