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Lost in legacy: The rise and slide of Nissan Motor's 'low-priced' Datsun

The brand was relaunched in India with much fanfare, but it seems to have belied the earlier promise

Datsun redi go
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Datsun was revealed in India in July 2013

T E Narasimhan Chennai
The Datsun, ‘low-cost car’ brand of Japanese automobile major Nissan Motor, was designed and developed in India to serve the global market. Its journey has seen ups and downs since it was relaunched in 2014, making the global debut in India.

On Wednesday, when reports also speculated that Nissan might shut down the brand, the company in India announced a Diwali offer of up to Rs 62,000 on the Datsun Go, Go+ and rediGo models, along with other Nissan products.

Datsun 2.0

Nissan Motor announced the Datsun brand’s return (its third global brand, alongside Nissan and Infiniti) in March 2012.

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