Lots Wholesale Solutions plans to invest Rs 10 bn in India over next 5 yrs

Lots Wholesale Solutions is hoping to learn from the experiences of early entrants in the wholesale market in India

Nobody remembers the second Indian woman who crossed the English Channel or the second Indian person to reach the summit of Mount Everest. Why? Because we live in a society where only the No 1 or a pioneer is revered. So everyone — be it corporates or individuals — seems to be in a hurry to get there. They crave to become the first entrant or the top dog in their respective fields even though it comes at a huge cost and risk. But the good news is that even a late entrant or a second fiddle can make substantial