Brandscapes would be a knowledge process outsourcing (KPO) company in the marketing data analytics and insight mining area, It would be aimed at servicing Fortune 500 clients in developed countries. He plans to set up front-end offices in US, UK, Singapore and Japan and back room operations in Mumbai and Bangalore.
Steve Gatfield commented on this departure, "Although we are sorry to see him go, we wish Pranesh every success in his new venture and anticipate that Lowe will continue to work with him as he continues to apply his intellect to marketing insight in a consulting venture. He has been an integral part of the Lowe success story in India and across Asia. We wish him all the best in his future pursuits".
"Launching a business of my own has been a dream I have nurtured for a while, and now seemed to be an opportune time from several perspectives. I am backed up by some angel investment and am getting a crack team together", said Misra on his plans for the second innings of his career.
