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Loylty Rewardz, a customer-loyalty program management company has secured a primary infusion of Rs 120 crore from IndiaIdeas.com.
As part of this investment round, the existing investors - Ventureast & Canaan Partners have exited the company.
“The funding will help us in accentuating the Technology & Security capabilities to manage and process the exponentially rising number of consumer transactions,” said the company. It claims it processes over 33 million transactions worth Rs 6100 crores in a month.
A better operational efficiency will allow the company focus on generating precise consumer insights from the 370 million consumer accounts it handle.
To further support the company’s growth the company is planning to expand its present network of more than 120 retail partners with 6000 stores spread across India, said Bijaei Jayaraj, Founder & CEO, Loylty Rewardz.
