Luxury concierges offer 'bespoke experiences' in fight for the ultra-rich

For a few hundred thousand dollars a year, London-based Quintessentially promises all the spontaneity and bragworthy experiences any 1-Percenter could want

With mobile apps that can make you a dinner reservation, find a taxi, a dog walker or even arrange your dry cleaning, who needs a personal assistant—let alone a luxury concierge?

The very, very wealthy. That’s who.

In 2017, personal wealth worldwide reached a record $201.9 trillion, a 12 per cent gain from a year earlier, and millionaires and billionaires held almost half of that, according to a June report by Boston Consulting Group. With all that money, the competition among luxury concierge companies for leisure dollars has become more cutthroat than ever.

Instead of meeting simple requests like last-minute