M&As not very attractive for us right now: T Krishnakumar

In the local market for FMCG, close to 70 per cent of retail transactions happen in the less than Rs 20 price band, says T Krishnakumar

Since he took over as president of Coca-Cola’s India and Southwest Asia business a year ago, T Krishnakumar, popularly known as KK, has focused on bringing agility to the company amid heightened competition. After cutting down the product incubation process significantly to 12 weeks, Coke is now launching the first product —Aquarius Glococharge. Together with Minute Maid Vitingo, the two products are aimed at strengthening its presence at the lower strata of the market. KK shares the firm’s plans and challenges with Arnab Dutta. Edited excerpts:

After posting growth in the past few quarters, are you now looking to expand the