M&M eyes No. 3 spot in heavy-duty truck market with 10% share in 2 years

A steady climb in volumes has helped the company double its market share in the segment to 5% in the first six months of the financial year from the year-ago period

When Devendra Kohli, general manager (operations) at LTC Logistics, had to purchase trucks for his company three years ago, he tried a relatively new brand, the Blazo, the heavy-duty truck of Mahindra Trucks and Buses (MTB).

But the decision wasn’t an easy one. Unlike models from Tata Motors and Ashok Leyland, it didn’t have a long-running history to depend upon. Kohli, therefore, decided to do a comparative analysis of the three brands through a trial run that included running the trucks on the same route, with an equivalent amount of loading.

The Blazo, with its superior technology and lower cost