M&M inaugurates its state-of-the-art EV design studio in the UK

Anand Mahindra, Chairman, Mahindra Group inaugurates Mahindra Advanced Design Europe (M.A.D.E) at Banbury, Oxfordshire

Mahindra & Mahindra, India’s leading SUV manufacturer, on Monday formally inaugurated its new design centre of excellence, Mahindra Advanced Design Europe (M.A.D.E), "which will serve as the conceptual hotbed for the company’s portfolio of EV products". 

M.A.D.E is located at the global automotive and EV hub of Banbury, Oxfordshire. "Home to Oxford University, this region is renowned for its high-end research and academic institutions. Importantly, Oxfordshire also offers access to new and emerging technologies like artificial intelligence, autonomics, advanced robotics, etc. that promise to shape the future of mobility," said M&M in a statement. 

The primary objective of M.A.D.E, which forms part