Mahindra & Mahindra (M&M) today unveiled its new range of sub one-tonne truck 'Jeeto' in the Uttar Pradesh market.
UP clocks sales of nearly 13,000 units in the sub one-tonne truck category per annum across different makes.
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"The commercial vehicle space is showing signs of revival following good monsoons so far and improving market sentiments," M&M senior general manager (pick ups) Mahesh Kulkarni said here.
The new mini-trucks carry price tags ranging from Rs 2.49 lakh to Rs 2.94 lakh (ex-showroom).
He further said the pre-owned commercial vehicle segment was growing and constituted 30-40 percent of overall sales for industry. Mahindra First Choice is the company's pre-owned vehicle vertical.
M&M has a network of about 125 sales and service outlets in UP.