M&M signs pact with IIT Madras-incubated entity to launch campers in India

Many other state governments are expected to announce its Caravan tourism programme shortly

Mahindra and Mahindra (M&M) on Friday said it has signed a pact with Campervan Factory, an IIT Madras-incubated research-based caravan manufacturing company, to launch campers in India. These well-equipped campers, based on the double-cab Bolero Camper Gold platform, will cater to the self-drive tourism segment that is gaining popularity in the country.

This is the first time that an Indian automotive OEM (original equipment manufacturer) has ventured into the caravan segment in India. As part of this agreement, the auto major will introduce innovative campervan designs and models in India that match international standards.

These will be developed with assistance from IIT