MagicPin: Building a hyper-local social network

MagicPin offers reward points to users for sharing their local experiences on its app

Samar and Shweta, working professionals in their early 20s, like to hang around with friends at different Delhi hangouts that play good music, offer good food and are easy on their pockets. Every time they meet in a group, they take photographs and post them on social networks. Facebook, yes, but also MagicPin, a new hyper-local social network.

Like credit cards, MagicPin allows users to earn reward points at local merchants like restaurants, salons or fashion stores for sharing their experiences on the app. ‘‘With smartphones, there’s an opportunity to disrupt the offline retail market. And, the way to do