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Maharashtra distributors to stop supply of HUL products from Jan 1

By mid January, distributors have decided to stop supplying Rin products, which include detergent soap and powder

FMCG
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FMCG companies offer higher margins to big-box B2B players, giving them space to offer a higher margin to retailers

Sharleen D’Souza Mumbai
Hindustan Unilever’s (HUL) distributors in Maharashtra will stop supplying its products in phases in the state from January 1. This is because the fast-moving consumer goods (FMCG) major has not come forward to discuss the issue of price parity between traditional and organised distributors. Organised distributors include firms like Jiomart and Metro Cash & Carry as well as B2B firms like Udaan and Elastic Run.

Distributors in the state have decided to stop supplying Kissan range of products, which includes ketchups and jams, from January 1. This will be followed by HUL’s face cream range under the brand Glow & Lovely

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