Mahindra and Mahindra sets aggressive goals for farm equipment business

M&M also plans to significantly increase its play in the domestic market where it is already ahead of its rivals Tafe, Escorts, Sonalika Tractors by a wide margin

Mahindra and Mahindra, (M&M) a market leader in tractor and farm equipment, has set itself an aggressive goal for both domestic and overseas business as it charts the next phase of growth.  As part of the plan, the company envisages drawing half of its revenue in the segment from overseas operations over the next two to three years, up from the current 37 per cent, even as it aspires to increase its share in the domestic tractor market form the current 43 per cent to 50 per cent, company's top official said. While the overseas strategy will be driven by