Mahindra and Mahindra has commenced the bookings of the new generation Thar. With prices starting from Rs 9.80 lakh (petrol, six seater soft top) to Rs12.95 lakh (four seater hard top), the four-wheel drive model is available in both automatic and manual transmission versions. Thar doesn’t have any direct competitor, but its pricing puts it in the league of mid-size and compact SUVs, including the Kia Seltos, Hyundai Creta, Vitara Brezza and Ford Ecosport among others.
“Mahindra has priced the model and its variants very competitively and it should translate into good volumes,” said a company dealer even as others