Mahindra launches e-mobility platform 'Glyd' in bid to popularise EVs

Glyd has tied up with Vodafone-Idea, Cisco Systems and other service and content providers to launch the service in Mumbai

Mahindra & Mahindra, the tractor-to-technology conglomerate, launched an e-mobility service called Glyd on Monday, for its range of electric vehicles (EVs). The move, it said, was in line with a larger aim of popularising e-vehicles and to participate in the fast-expanding shared mobility market, where Uber and Ola have a head-start. “To not participate in shared mobility and watch it from the sidelines will be suicidal,” said Pawan Goenka, managing director at M&M.

The group always believed in the future of EVs, he said. These would be a lot more viable in the fleet and shared mobility segments; Glyd was