Automobile and farm equipment major Mahindra & Mahindra Limited launched biodiesel compliant Arjun International 75757, a 75 HP tractor, targetted at the Maharashtra market. |
Sanjeev Goyale, senior vice president for sales and marketing at M&M's Farm Equipment division, said the new tractors will be able to use five per cent biodiesel. |
He said the company's research and development team has developed a fuel injection system that will allow mixing of five per cent biodiesel, which will soon become a norm in the country. The tractors will also be able to run without biofuel. |
Goyale said the company will use major towns in the state as hubs to supply biodiesel within a 50 km radius. M&M dealers in these hub cities will stock biodiesel and distribute it within their territories. |
The new tractor was unveiled at Kisan 2007, a national exhibition of range of products and services directed at the farming community. Maharashtra is the top-selling market for the company, with sales of 18,000 units per year - 40 per cent of the total tractor sales in the state. |
Goyale said all the tractors made by M&M will now be biodiesel compliant and the company is looking at upgrading the range to make products that can take 10 per cent biodiesel. |
He said the company has tied up with two suppliers of biodiesel, one in from Latur in Maharashtra and another from Hyderabad. |
As an incentive to the customers, the company will supply free biodiesel for the first 1,000 hours of tractor use, he informed. |
M&M manufactures tractors out of two plants in Maharashtra (Mumbai and Nagpur) and is a major exporter of tractors. The company has so far sold 1.25 million tractors.
|
GOING GREEN |
|